If you have been paying attention to what is going on in the world, you have probably heard and seen reports that our planet is in a climate crisis like never before. We only have a few years to change the way that we live our lives before the damage becomes completely irreversible, and more and more people are starting to do their part when it comes to living as sustainably as possible. This has made consumers really pick and choose about which brands they want to support and which they refuse to purchase from, and if you want to be the next big thing, then making sure you are doing your part with sustainability and being eco-friendly is a must. Today we are going to be taking a look at the top 5 eco friendly brands that you should definitely be inspired by and take some pointers from, so make sure to keep reading because we will be giving you a more in-depth look and showing you what you can do to follow in their footsteps.
This is a brand that is famous worldwide and you have probably already heard of it, but today we are going to be taking a look at the mission as well.
Blake Mycoskie was visiting Argentina back in 2006 and was shocked when he saw how many children didn’t have shoes on their feet. This is what inspired him to start a non-profit company that would donate a pair of shoes to a child for every pair of shoes that they sold. Right now, Toms has donated over 60 million shoes all over the world, and the brand has since moved on to helping people get access to clean water, safe birth kits, eye services and more.
And as if this wasn’t enough, Toms is also a great company for the planet. They have green branding and they make sure that all of the shoes and even the boxes that they come in are made from sustainable materials which are all vegan and recyclable. If there is one lesson that you can learn from Tom’s is that doing good for humanity and the environment go hand in hand, and one cannot happen without the other.
The best way for you to start a brand like this is to find some cause that you are really passionate about and do everything you can to help that cause.
One of the biggest threats to climate change is the meat production industry, and even meat-eaters have been forced to accept this fact because there is simply too much research to ignore it. And if you are willing to give a meat-free diet a shot, then Beyond Meat is one of the sustainable businesses to inspire you.
This brand has been really shaking up the meat industry by creating plant-based products that aim to taste like meat. These are not only better for the environment, but they are also better for your health, which is a win-win. All of their advertising and branding focuses on showing customers that their brand is a good option for them and the planet.
This brand is very inspiring because it encourages you to think outside the box and come up with something unique, while also doing your part to help save the Planet. Even if the business that you are in isn’t very eco-friendly in general, you can take inspiration from Beyond Meat and offer some incentives to any clients that choose to support you.
If you are one of those people that think that beauty cannot be clean and environmentally good, then you have probably never heard of Lush Cosmetics.
They are an all-natural beauty brand that offers everything from bath bombs to makeup and everything in between. What is great about this brand is that apart from making sure that they use the best and most environmentally friendly ingredients they also try to take down the packaging that they use down to zero. They are the pioneers when it comes to solid shampoos that have zero packagings, as well as face masks and hair conditioners of the same kind.
What is great about Lush and their branding is that they make sure to keep everything very green, and that is why they have some of the best sustainable stores to inspire your business. They have also made sure to be extremely inclusive, which is a big reason why so many people feel like Lush is the brand for them.
What you can take out of Lush’s playbook is to offer recycling programs and even discounts for any recyclable goods, and if you do have products that require packaging, then you can always make sure to make the packaging reusable and recyclable.
If you are looking for some cleaning products that aren’t toxic and full of dangerous chemicals, then Seventh Generation is a great option, and a great eco-friendly brand to be inspired by.
What is really great about this brand is that they are not at all shy with their branding. They are eco-friendly and they have made sure to be blatant with their design as such.
But, since this is their whole mission, we have to say that it feels really true to their brand and completely authentic. Something that you can do if you want to follow in their footsteps is to make sure that you are reaching out outside of your typical customer base by highlighting what are the things that anyone can benefit from and this will not only get you more customers, but it will also get more people to be eco-friendly, which is always great.
Finding the right gear for hiking or camping can be hard, but shopping from a brand like Patagonia makes it easier because they are very eco-conscious.
They are all about being as green as possible and they have repair centers all over the world to insure that their products have increased longevity and in order for them to lower their carbon footprint by not having to take products from all over the world to one place.
Their branding overall has a very rugged feeling and makes it pretty clear that they are a green brand that cares about the environment, and the fact that they pledge a lot of money to great causes is another reason why they are ahead of their non-green competitors.
Their branding is actually really great and something to be inspirited by from an eco-friendly brand, and it is all about speaking to their target audience, which is more outdoorsy, but they also use that as a way to show their commitment to protecting the Planet and helping take things in the right direction.
As you can see, there are a ton of great eco-friendly businesses to be inspired by out there, and the ones that we mentioned in this article are just a few of them. We hope that you will make sure to check out each of them and really study their missions, and hopefully you will find a way to take the right steps for your business.