What is a sustainable business? Crushing the Basics and Most Common Questions

Share on facebook
Share on google
Share on twitter
Share on linkedin

One word that you have probably head a lot of in the last few years is definitely sustainability and it has been such a hot topic over the last few years that being sustainable has almost turned into a kind of trend.

And while trends are usually perceived as a bad thing since they will inevitably disappear and be replaced by the next great thing, this is actually one thing that we are happy has turned into a trend and we do not think that it will fade away any time soon.

If you are not really sure what sustainability actually is and you want to find out more about it and how you can implement it to your own business, then make sure you keep reading because we will be answering the question “what is a sustainable business”.



Sustainability – What does it mean in business

Businesses used to be all about who will produce the most and who will come up with the newest products.

However, the world is now facing an environmental crisis and the time for showing off how much waste we can create is long gone. This is exactly why sustainability has taken the world by storm, and when speaking about sustainability we can see that it addresses two different categories. The first category concerns the effect that the business has on the environment.

Overproduction, constant releasing of new products and excessing packaging and use of single-use plastic are all things that businesses do that will have a really horrible effect on the environment. One of the main jobs of sustainability strategies is to take a look at what businesses are doing wrong and what they can improve.

The second category is the effect that businesses have on the society where they operate. This is very closely knit with the environment and how the damage that businesses make will also affect the society around them. The goal of any good sustainable strategy is to make a more positive impact on either one of these areas, or ideally both.

The important thing here is to make sure that the companies are held accountable and resume responsibility for the things that they are doing so that issues like inequality, environmental degradation and social injustices, in general, can be prevented.

Why is it important to be a sustainable business

Now that you know more about what sustainability aims at, we are going to talk a bit more about why it is important and why looking at sustainable stores to inspire your business can really help you out.

One of the things that most business owners don’t actually realize is that working in a sustainable way is something that can really drive business success. Research from all over the world has shown that some of the biggest companies in the world have had a much lower cost of debt and equity once they implemented a sustainable strategy to their business and they actually saw an improvement the financial performance all over, while also getting a lot of increased public approval.

Basically, if you think that going green and implementing a more sustainable practice is something that will only cost you money, then we have to say that you are wrong.

There is a lot of research out there that proves businesses tend to thrive more when they work more sustainably, so not taking part in it can actually end up losing you money. The thing to remember here is that as long as you make sure that your business does good, this is something that will have a direct impact on your business and allow it to do well.


Creating a sustainable business strategy in three simple steps

Now, we are going to help you come up with a great sustainability strategy for your business in just three simple steps, and the first one is to assess and define.

You need to take a good look at your business and see what accessibility means to you and to your team and clients and the best way to do this is by asking yourself questions like “is the product targeted towards a certain audience”, or “how much waste is my business actually making” and so on.

After you access the business, it is then time for you to define the objectives and what you want to achieve by implementing this strategy. The second step would be for you to establish the mission. Once you have certain objectives in place then you are ready to work on the mission of the company.

You should focus on all of the things that your company is going to do in order to be more sustainable and use those to create a mission statement that ill properly reflect the values of your business, as well as the goals. Once you have the mission in place you are ready to craft the strategy itself. The first thing that you need to keep in mind when you are creating the strategy is to make sure that your business is always profitable.

The fact is that you can’t make any changes or help the cause that you have committed to if you run out of money, so this has to be your first priority. And since sustainability has been proven to improve your profits, this should be something easy to handle.

No matter which industry you are in, there will always be several different strategies that you can use, and you need to find the one that will increase the efficiency of the business while also driving more social and internal values. Now that you are done with all of this, all you have to do is wait for the results to start coming in.


As we already mentioned several times throughout this article, sustainability is good for the environment, but it is also great for your business.

If you are looking for a way to make more money and to increase efficiency at the same time, this is an article that you need to keep in mind. We hope that learning more about sustainability has helped you out and that this article has inspired you to try it out for yourself.

Tips about:

Leave a Replay